About
Artainment is a pioneering social enterprise, registered in the European Union, the United Kingdom, and the United Arab Emirates, committed to transforming spaces into extraordinary artistic experiences. We specialize in creating dynamic visitor attractions, immersive festivals, and unforgettable events, alongside powerful art projects across Europe, the Middle East, Asia, North America, and Africa, often in the most unexpected and inspiring locations.
At the heart of Artainment is the belief that art can do more than entertain—it can ignite discussion, foster connection, and drive social, economic, and cultural awareness. Our installations are meticulously crafted to not only captivate but also to provoke thought, encouraging visitors to engage with complex global issues in innovative and meaningful ways. Each Artainment project is designed to challenge perspectives, stir emotions, and create lasting memories.
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Artainment is driven by a network of industry veterans and visionaries with decades of expertise in art, media, sports, and storytelling. Led by the legendary Erik van der Schaft, our CEO and Founder, we bring to life immersive art experiences that connect diverse audiences and celebrate the universal language of creativity. Erik's leadership, marked by over 30 years of redefining the art and media landscapes, has infused Artainment with an unparalleled passion for innovation and transformative storytelling.
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Architect of Human Connection Erik van der Schaft, the visionary behind Artainment, is an internationally recognized figure in art and experiential media. With a career that spans three decades and multiple continents, Erik's journey is a fusion of high-impact executive acumen and the heart of an artistic maverick. Known for his groundbreaking work in media and global events, Erik has left his mark on iconic platforms such as three Olympic Games, two FIFA World Cups, and numerous world championships, blending creativity with executive leadership at the highest level.

A former General Manager of Sport1, a pan-European sports channel, and CEO of a multi-channel radio and TV network, Erik has reshaped media strategy and storytelling. From late-night radio in South Sudan to cutting-edge video art in the Netherlands, his influence is both global and deeply personal, challenging boundaries and forging new cultural dialogues.
At Expo 2020 Dubai, Erik's direction of Alif - the Mobility Pavilion illuminated the human journey of movement and connectivity, drawing millions and standing as a symbol of cross-cultural unity. Through his digital “Art Jockey” (AJ) works—digitally collaged pieces that meld classical and modern elements—Erik has transformed PowerPoint into a canvas for provocative storytelling, making art accessible and relevant to all.
Beyond the arts, Erik is a dedicated advocate for sports and athletic development. From creating football academies to serving on the boards of sports federations, his impact extends into community-driven athletic programs in tennis, boxing, and strength sports, promoting the growth of talent on a global scale.
With an MBA from Thunderbird School of Global Management and a wealth of executive and creative experience, Erik van der Schaft leads Artainment with a vision as boundless as his ambitions. As a curator of culture and a champion for art's transformative potential, Erik is more than a CEO; he is a creator of spaces where art, connection, and innovation converge to inspire the world.